December 8, 2022

Netflix Launches First Games on Smartphones

Netflix is launching it’s first games on smartphones! The company announced that they will be developing and publishing a number of mobile games in the future. This marks Netflix’s latest push into video games, following announcements last year that include licensing deals for shows like Minecraft: Story Mode and an investment in Telltale Games.

Netflix is committed to bring rich interactive content to our service that viewers can enjoy wherever they want, Netflix vice president of product Todd Yellin said in a statement. We are producing and distributing premium games, along with playing in establishing an ongoing relationship with game developers.

The first batch of games will be family-friendly titles, aimed at playing with kids. This is a good move for Netflix, as more and more children are playing games on mobile devices rather than consoles or Nintendo handhelds.

Netflix wasn’t specific about what titles they will publish, but did confirm that they signed an agreement with Disney to develop and publish console video games based on the Star Wars franchise. This includes games published by EA.

Netflix’s first smartphone game is slated to launch on iOS and Android this spring, with the company planning to release 80 “high-quality mobile games” this year.

Netflix had previously launched a dedicated kids’ section of its apps for some platforms, including Apple TV, Roku players and PlayStation 3.

Netflix is also developing interactive TV shows for the platform, Wired reports. The company’s first release in this genre will be Puss in Book: Trapped in an Epic Tale, based on the Shrek spinoff series starring Antonio Banderas as the swashbuckling cat. One of Netflix’s interactive shows that is slated to launch later this year is Buddy Thunderstruck: The Maybe Pile.

We’re hopeful we’ll turn the crank on these new genres and deliver a wide variety of content to our members in exciting new ways, Yellin said.

According to Wired, Netflix sees interactive TV as a way to keep its subscribers hooked more often and for longer, resulting in the company having a larger audience to sell to advertisers.

As you can see – Netflix is playing it safe. They’re not making any big investments into mobile games just yet and partnering with experienced developers such as Disney and EA for that matter. But this is definitely a good start. If these games are successful, Netflix might just launch their own studio in the future that develops games on their own. Or they might establish partnerships with other mobile game studios that have experience developing more unique titles for them, providing Netflix’s brand recognition to sell better in stores and attract potential players.