The recent decision by the Trump Administration to ban many types of sanitary wipes is having a significant impact on small business owners.
Many businesses are forced to pivot in order to deal with this new law, and are now making masks or sanitizer instead of their original product.
However, they are still feeling the financial hit due to decreased demand for these items.
CEOs and business owners in various industries across the country talked with us about this important issue.
Wipe manufacturers are also experiencing a hit. “I used to have six employees,” said a representative of a wipe company, who wished to remain anonymous for job security reasons.
The ban is impacting prices in the wholesale and retail markets for wipes as well: Wholesale companies like Costco, Sam’s Club and BJ’s are now struggling to move their inventory of wipes. In turn, retailers like CVS and Walmart are experiencing significant differences in price as they order fewer items from wholesale companies.
“It’s really hurting our business,” said a representative from Costco who asked not to be identified.
“We just can’t compete any more,” said a representative from Sam’s Club.
One CEO who wished to remain anonymous told us he plans on moving his business away from wipes altogether.I’m just waiting on my new permits.”
The President of another company that used to specialize in wipes is also considering a switchover. “We are looking at making security masks for first responders,” said George Washington, CEO of GW Security Products, Inc.
“It’s been a tough couple of years for us,” noted another CEO who wished to remain anonymous. “But I’m trying to stay optimistic here. Maybe the dry-goods business will bring me some luck.”
For now, these companies are working hard to promote their new products and services. But the future remains unclear for them as more businesses across America are forced to pivot.
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This article was written by Nathan Ellwood, who does marketing for The Yellow Envelope.
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